Services

The term corporate social responsibility (“CSR”) has various meanings for different people and companies. It could mean a company’s responsibility to the communities in which it operates and to the world as a whole; a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments; or a corporation’s donation of funds, time or talent without any expectation of direct corporate gain. Practiced correctly, CSR can benefit all stakeholders and serves as a source of competitive advantage that Goldenbear can help:

Demonstrate a company’s overall positioning — often spotlighting innovative solutions to complex, societal challenges
Draw increased attention to specific business initiatives or key markets
Cultivate interest in the company’s stock by socially responsible investors
Enhance the company’s social profile to work with partners, customers and other stakeholder groups
Enhance a company’s community relationship and work with lawmakers and community stakeholders to create and implement a plan of change
Attract and retain industry-leading talent at a time when more employees want to work for socially conscious companies

In today's climate, being an effective leader entails much more than being a talented manager or business strategist. CEOs and senior leaders are increasingly expected to have a more expansive set of communication skills. We can help you by:

Providing a compelling narrative for what your company does and why it matters
Explaining the implications of changes that are happening in your company, your industry and in the economy for investors, employees, customers and other stakeholders
Sharing your perspective on public policy or broader issues of economic, environmental or social concern

Whether it’s a speech or an op-ed, a blog post or an interview, communication can affect a company’s reputation and enterprise value by determining whether someone wants to buy from you, work for you, invest in you or trust you. Goldenbear is here to insure your message is not just seen but heard.

Effective community relations are essential to our clients' success. To be credible, community relations strategies must reflect and respect how the local community operates and be tailored to each situation and location. Whether building and supporting a local profile, or responding to criticism or controversy, it is imperative for our clients to take a thoughtful approach to stakeholder engagement, issues management, and community investment. To create true support, outreach must pair localized strategies with the communication channels that are credible in the community.

Goldenbear's community relations services include:

Creating and ensuring a continual relationship between clients and the local community, individuals, groups, and businesses
Engaging and leveraging support from the community through community outreach and local campaigns
Resolving conflicts with many community and civic stakeholders, whether they are tenant associations, or community groups
Working to build coalitions in order to allow organizations to increase potency and reach of its message
Helping clients understand community landscapes and key stakeholders
Identifying and utilizing opportunities for strategic community investment, philanthropy, issues advocacy, resource stewardship, and corporate responsibility
Developing and implementing a strategic plan to make clients' community involvement more effective
Protecting the interests of our clients with key business and community leaders in mind